NEW YORK (AP) — The Broadway king has finally jumped into the lottery game.
Disney’s mega-hit “The Lion King” said Thursday it will start an online lottery for $30 tickets next week, joining a trend that has been adopted by most shows on the Great White Way.
Disney has always been sensitive to high prices and has avoided other discount policies due to a fear of scalpers. Officials have made a conscious attempt to keep even the best seats in the house under $200.
Under the new lottery, entries for a “limited” number of a pair of tickets will be accepted starting the day before a performance. Winners will have an hour to pay, and tickets will be given 30 minutes before the show. Seats will vary by performance.
Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.