Theater & Dance

‘The Lion King’ box office now will bow to a lottery

FILE - This Jan. 19, 2012 file photo shows the Minskoff Theatre and the marquee for "The Lion King" in New York. The production said Thursday, Nov. 12, 2015, it will start an online lottery for $30 tickets next week, joining a trend that has been adopted by most shows on the Great White Way. (AP Photo/Charles Sykes, File)

FILE – This Jan. 19, 2012 file photo shows the Minskoff Theatre and the marquee for “The Lion King” in New York. The production said Thursday, Nov. 12, 2015, it will start an online lottery for $30 tickets next week, joining a trend that has been adopted by most shows on the Great White Way. (AP Photo/Charles Sykes, File)

NEW YORK (AP) — The Broadway king has finally jumped into the lottery game.

Disney’s mega-hit “The Lion King” said Thursday it will start an online lottery for $30 tickets next week, joining a trend that has been adopted by most shows on the Great White Way.

Disney has always been sensitive to high prices and has avoided other discount policies due to a fear of scalpers. Officials have made a conscious attempt to keep even the best seats in the house under $200.

Under the new lottery, entries for a “limited” number of a pair of tickets will be accepted starting the day before a performance. Winners will have an hour to pay, and tickets will be given 30 minutes before the show. Seats will vary by performance.

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Online: https://lottery.broadwaydirect.com/show/the-lion-king/

 

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