According to the official website of Colin Kaepernick, Colin Kaepernick’s Nike Endorsment has increased Nike’s sales by 31%, despite social media outrage. Photo from Kaepernick’s offical Instagram.

By Isaiah Robertson

“Believe in something. Even if it means sacrificing everything.” That’s how Nike recently announced its partnership with social activist Colin Kaepernick. Kaepernick is currently “sacrificing everything” by taking on the global super power that is the NFL.
Nike’s campaign was overall successful and resulted in a surge of online sales and a 170,000 follower increase on Instagram; however, the campaign generated criticism on social media because of the controversy associated with Kaepernick.
While playing as quarterback for the San Francisco 49ers in Oct. 2017, Kaepernick filed a grievance against the NFL, much like you would with any other job. Kaepernick’s grievance came after he kneeled during the national anthem in protest to police shootings of African Americans.
That was the last season that his fans saw Kaepernick on an NFL field. In the offseason of 2017, Kaepernick became an unrestricted free agent, which means any team could select him as their quarterback.
Kaepernick and his attorney believe that NFL owners colluded with each other to keep him out of the league, according to Vox.
Arbitrator Stephen Burbank approved Kaepernick’s case to move forward. Burbank believes Kaepernick has enough evidence to present a formidable case against the NFL, according to Vox.com.