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Smashing Pumpkins’ Corgan reboots Nat’l Wrestling Alliance

FILE – In this Saturday, March 26, 2017 file photo, Billy Corgan of the Smashing Pumpkins performs at The Theatre at Ace Hotel in Los Angeles. Billy Corgan is more than just another celebrity immersed in wrestling as some sort of quirky promotional stunt. The Smashing Pumpkins lead singer has been involved in wrestling for more than a decade. But his next step is his biggest gamble yet. Corgan now owns the NWA – the old 1970s and 80s home of Ric Flair and Harley Race, among other greats, and hopes to return the forgotten promotion to relevance, Saturday, Nov. 11, 2017. (Photo by Chris Pizzello/Invision/AP, File)

Billy Corgan has a plan to resurrect an old favorite, a project tinged with nostalgia, yet firmly with an eye on sparking a new generation of fans.
Ah, yes, reuniting the classic Smashing Pumpkins lineup?
Not quite — at least, not this weekend.
Corgan is set to reboot the National Wrestling Alliance, founded in 1948 and the once proud stomping grounds of Ric Flair, Lou Thesz, Harley Race and other wrestling legends, injecting the forgotten company with a 21st century flavor.
Up first, the main event: NWA champion Tim Storm defends the belt against British star Nick Aldis on Sunday at a Championship Wrestling from Hollywood show.
Corgan, the Smashing Pumpkins frontman and longtime wrestling executive, said there’s a place for essentially a startup NWA to become a major player in the crowded alphabet soup world of pro wrestling.
“We are going to target the general fan,” Corgan said. “Wrestling needs to get younger in terms of the audience it’s after. I think wrestling as a business a lot of times kind of shrugs its shoulders how they track the 15- to 25-year-olds. I would argue if you can’t do that, you’re not going to have much of a future anyway.”
The NWA has eschewed the traditional TV model for now and promoted its comeback with a “Ten Pounds of Gold ” digital show on YouTube. Storm and Corgan are among the featured subjects in the four-part series that goes behind the scenes on the NWA’s road back to relevancy. The NWA’s Twitter feed is sprinkled with classic